Frequently Asked Question

  • What is Ayurvastra?
  • Ayurvastra is an ancient technique of dyeing textiles using medicinal herbs. Ayurvastra concept was revived through a project submitted by then Welfare secretary to The Government of Kerala , for making an eco freindly fabrics using medicinal herbs for dyeing which is applied on hand loomed textiles.

    1. How is Ayurvastra related to Ayurveda?
    2. Ayurvastra is concept practiced commonly in india before the chemicals introiduced in the textile industries, even today in some part of south india ayurvedic herbal dyed clothes used to carry the born child , which will act as antibacterial for the child .In ancient litrature these cloths are used as a medium for avurvedic treatment as the skin recieved the medicinal benefits of these herbs through the exposure to clothing, bedding, or coir mats.

      1. Where did the term Ayurvastra come from?
      2. Ayurvastra is can be translated to “health cloth” (ayus” = life or health, “Tex” = Textiles).

      3. Is Ayurvastra an ancient tradition or a new technique?
      4. Ayurvastra is an ancient tradition that has been revived through a project of the Government.

      5. Why should I buy Ayurvastra products?
      6. Ayurvastra is an eco friendly fabrics , which gives helath benefits and helps in protecting from various diseases ,Ayurvastra is also protects environment as the dyeing is 100% organic and processed using ayurvedic herbs and plant

      7. How does it work?
      8. As the body’s largest organ, the skin functions as a protective barrier but also as a conduit for outside substances to enter the body. In the same way the skin may absorb environmental toxins and chemicals from conventional clothing, it has the ability to absorb herbs found in our natural dyes. These herbs release their medicinal qualities in the body and strengthen the skin’s ability to block and resist harmful substances.

      9. How long does it take before the cloth looses its ayurvedic effect?
      10. The cloth does not loose its effect even after constant use because the medicinal dyes are absorbed into the yarn itself. The yarn is first dipped in the herbal dyes and the finished fabric is dipped again.

      11. What is organic cotton?
      12. Organic cotton is generally understood as cotton and is grown in subtropical countries such as Turkey, China, USA from non genetically modified plants, that is to be grown without the use of any synthetic agricultural chemicals such as fertilizers or pesticides. Its production also promotes and enhances biodiversity and biological cycles. In the United States cotton plantations must also meet the requirements enforced by the National Organic Program (NOP), from the USDA, in order to be considered organic. This institution determines the allowed practices for pest control, growing, fertilizing, and handling of organic crops. As of 2007, 265,517 bales of organic cotton were produced in 24 countries and worldwide production was growing at a rate of more than 50% per year.

      13. Benefits of Organic cotton?
      14. Organic cotton shows great benefits at various levels of the value chain.

        Farmers, traders, retailers and consumers all benefit from the economic, social and ecological advantages of organic cotton projects. Click on the buildings to see the benefits for each group:

    3. Does organic cotton cost more?
    4. The trend towards fast and cheap fashion often means someone or something else is paying the price. When it comes to cotton, this can be the farmers - 99% of whom live on the breadline in developing countries, or the environment - degraded and poisoned by pesticides and fertilisers. 
      The price of organic includes investments made by farmers who are protecting the environment, maintaining soil fertility, preserving biodiversity and conserving water. This means organic cotton sometimes (but not always) is more expensive because the costs aren’t hidden.